Key concepts in marketing

Author:

Blythe, Jim

Series:

SAGE key concepts

Publisher:

SAGE

Pub. Date:

2009

Language:

English

Book
Show Edition

CCU Circulating Books (off-campus)

HF 5415 .B4852 2009

Pub. Date	Publisher	Physical Desc.	Availability
2009	SAGE	ix, 219 pages : illustrations ; 22 cm.	On Shelf CCU Circulating Books (off-campus) HF 5415 .B4852 2009	More Info Place Hold

Credo Reference (Subscription) eBook
Show Editions

CCU Electronic Resources has 3

Source	Availability
Credo Reference (Subscription)	Available Online CCU Electronic Resources has 2	More Info Access Online Access Online
Credo Reference (Subscription)	Available Online CCU Electronic Resources	More Info Access Online

Description

Introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Subjects

Electronic books
Marketing

Grouping Information

Grouped Work ID	a0b4334f-24b8-bc44-939c-49fa6428b35f
Grouping Title	key concepts in marketing
Grouping Author	jim blythe
Grouping Category	book
Grouping Language	English (eng)
Last Grouping Update	2024-05-01 07:21:18AM
Last Indexed	2024-05-10 23:23:27PM

Solr Fields

accelerated_reader_point_value

accelerated_reader_reading_level

author

Blythe, Jim

author2-role

Credo Reference (Firm)

author_display

Blythe, Jim

available_at_ccu

CCU Electronic Resources
Colorado Christian University

detailed_location_ccu

CCU Circulating Books (off-campus)
CCU Electronic Resources

display_description

Introduces and examines the key issues, methods, models and debates that define the field of marketing today.

format_category_ccu

Books
eBook

format_ccu

Book
eBook

a0b4334f-24b8-bc44-939c-49fa6428b35f

isbn

9781780344874
9781847874986
9781847874993

itype_ccu

Book
E-book

last_indexed

2024-05-11T05:23:27.151Z

lexile_score

-1

literary_form

Non Fiction

literary_form_full

Non Fiction

local_callnumber_ccu

HF 5415 .B4852 2009

owning_library_ccu

Colorado Christian University
Colorado Christian University Online

owning_location_ccu

CCU Electronic Resources
Colorado Christian University

primary_isbn

9781847874993

publishDate

2009

publisher

SAGE

recordtype

grouped_work

series

SAGE key concepts

series_with_volume

SAGE key concepts|

subject_facet

Electronic books
Marketing

title_display

Key concepts in marketing

title_full

Key concepts in marketing / Jim Blythe
Key concepts in marketing [electronic resource] / Jim Blythe

title_short

Key concepts in marketing

topic_facet

Marketing

Solr Details Tables

item_details

Bib Id	Item Id	Shelf Loc	Call Num	Format	Format Category	Num Copies	Is Order Item	Is eContent	eContent Source	eContent URL	Detailed Status	Last Checkin	Location
external_econtent:ils:.b51457696	.i104612265	CCU Electronic Resources		eBook	eBook	1	false	true	Credo Reference (Subscription)	http://ezproxy.ccu.edu/login?url=http://ezproxy.ccu.edu/login?url=http://search.credoreference.com/content/title/sageukmark	Available Online		cceb
external_econtent:ils:.b60442529	.i135246131	WCU Electronic Access		eBook	eBook	1	false	true	Credo	https://ezproxy.western.edu/login?url=https://search.credoreference.com/content/title/sageukmark?institutionId=1550	Available Online		wsol
external_econtent:ils:.b60442529	.i128425635	CCU Electronic Resources		eBook	eBook	1	false	true	Credo Reference Subscription	http://ezproxy.ccu.edu/login?url=https://search.credoreference.com/content/title/sageukmark?institutionId=4352	Available Online		cceb
external_econtent:ils:.b60442529	.i141250677	CCU Electronic Resources		eBook	eBook	1	false	true	Credo Reference (Subscription)	http://ezproxy.ccu.edu/login?url=https://search.credoreference.com/content/title/sageukmark?institutionId=4352	Available Online		cceb
ils:.b31219147	.i59861976	CCU Circulating Books (off-campus)	HF 5415 .B4852 2009			1	false	false			On Shelf	Jan 22, 2019	ccbk

record_details

Bib Id	Format	Format Category	Language	Publisher	Publication Date	Physical Description
external_econtent:ils:.b51457696	eBook	eBook	English	SAGE	2009	1 online resource (59 entries) : 36 images, digital files.
external_econtent:ils:.b60442529	eBook	eBook	English	SAGE	2009	1 online resource (59 entries) : 36 images, digital files.
ils:.b31219147	Book	Books	English	SAGE	2009	ix, 219 pages : illustrations ; 22 cm.

scoping_details_ccu

Bib Id	Item Id	Grouped Status	Status	Locally Owned	Available	Holdable	Bookable	In Library Use Only	Library Owned	Holdable PTypes
external_econtent:ils:.b51457696	.i104612265	Available Online	Available Online	false	true	false	false	false	true
external_econtent:ils:.b60442529	.i128425635	Available Online	Available Online	false	true	false	false	false	true
external_econtent:ils:.b60442529	.i141250677	Available Online	Available Online	false	true	false	false	false	true
ils:.b31219147	.i59861976	On Shelf	On Shelf	false	true	true	false	false	true	80, 76, 77, 78, 79