Key concepts in marketing
(Book)
Author:
Series:
Published:
Los Angeles, Calif. ; London : SAGE, 2009.
Format:
Book
ISBN:
1847874983, 1847874991, 9781847874986, 9781847874993
Physical Desc:
ix, 219 pages : illustrations ; 22 cm.
Status:
CCU Circulating Books (off-campus)
HF 5415 .B4852 2009
Description
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Copies
Location
Call Number
Status
Last Check-In
CCU Circulating Books (off-campus)
HF 5415 .B4852 2009
On Shelf
Jan 22, 2019
Subjects
LC Subjects
Citations
APA Citation (style guide)
Blythe, J. (2009). Key concepts in marketing. Los Angeles, Calif. ; London, SAGE.
Chicago / Turabian - Author Date Citation (style guide)Blythe, Jim. 2009. Key Concepts in Marketing. Los Angeles, Calif. ; London, SAGE.
Chicago / Turabian - Humanities Citation (style guide)Blythe, Jim, Key Concepts in Marketing. Los Angeles, Calif. ; London, SAGE, 2009.
MLA Citation (style guide)Blythe, Jim. Key Concepts in Marketing. Los Angeles, Calif. ; London, SAGE, 2009.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Language:
English
Notes
Bibliography
Includes bibliographical references and index.
Staff View
Grouped Work ID:
a0b4334f-24b8-bc44-939c-49fa6428b35f
Record Information
| Last Sierra Extract Time | Mar 16, 2024 07:23:52 PM |
|---|---|
| Last File Modification Time | Mar 16, 2024 07:24:12 PM |
| Last Grouped Work Modification Time | Apr 28, 2024 10:43:39 AM |
MARC Record
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Customers and markets -- pt. 2. The offer -- pt. 3. Approaching customers -- pt. 4. Promotion. | |
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