Key concepts in marketing
(eBook)
Author:
Series:
Published:
Los Angeles, Calif. : SAGE, 2009., Boston, Mass. :
Format:
eBook
ISBN:
9781780344874
Content Description:
1 online resource (59 entries) : 36 images, digital files.
Status:
Available Online
Description
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Copies
CCU Electronic Resources
Subjects
LC Subjects
Other Subjects
Citations
APA Citation (style guide)
Blythe, J. (2009). Key concepts in marketing. Los Angeles, Calif., SAGE.
Chicago / Turabian - Author Date Citation (style guide)Blythe, Jim. 2009. Key Concepts in Marketing. Los Angeles, Calif., SAGE.
Chicago / Turabian - Humanities Citation (style guide)Blythe, Jim, Key Concepts in Marketing. Los Angeles, Calif., SAGE, 2009.
MLA Citation (style guide)Blythe, Jim. Key Concepts in Marketing. Los Angeles, Calif., SAGE, 2009.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
More Copies In Prospector
Loading Prospector Copies...
More Details
Language:
English
Notes
Bibliography
Includes bibliographical references.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
System Details
Mode of access: World Wide Web.
Staff View
Grouped Work ID:
a0b4334f-24b8-bc44-939c-49fa6428b35f
Record Information
| Last Sierra Extract Time | Mar 04, 2024 07:31:27 AM |
|---|---|
| Last File Modification Time | Mar 04, 2024 07:31:44 AM |
| Last Grouped Work Modification Time | Mar 16, 2024 07:23:59 PM |
MARC Record
| LEADER | 02814nzm a2200661 a 4500 | ||
|---|---|---|---|
| 001 | CRE9781780344874 | ||
| 003 | Credo | ||
| 005 | 20120201080808.0 | ||
| 006 | m d | ||
| 007 | cr cn||||||||| | ||
| 008 | 120126r20122009caua ob 000 0 eng d | ||
| 010 | |z 2008932105 | ||
| 020 | |a 9781780344874|q online | ||
| 020 | |z 1847874991 (pbk.) | ||
| 020 | |z 9781847874993 (pbk.) | ||
| 020 | |z 9781847874986 (print) | ||
| 020 | |z 1847874983 (print) | ||
| 035 | |a (CaBNVSL)gtp00550721 | ||
| 035 | |a (Credo)sageukmark2009 | ||
| 035 | |a (OCoLC)774498190 | ||
| 040 | |a CaBNVSL|b eng|c CaBNVSL|d CaBNVSL | ||
| 050 | 4 | |a HF5415|b .B4852 2009eb | |
| 082 | 0 | 4 | |a 658.8|2 22 |
| 100 | 1 | |a Blythe, Jim.|0 https://id.loc.gov/authorities/names/n97011172 | |
| 245 | 1 | 0 | |a Key concepts in marketing|h [electronic resource] /|c Jim Blythe. |
| 246 | 3 | 8 | |a Marketing |
| 263 | |a 20120201080808.0 | ||
| 264 | 1 | |a Los Angeles, Calif. :|b SAGE,|c 2009. | |
| 264 | 3 | |a Boston, Mass. :|b Credo Reference,|c 2012. | |
| 300 | |a 1 online resource (59 entries) :|b 36 images, digital files. | ||
| 336 | |a unspecified|b zzz|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a SAGE key concepts | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a pt. 1. Customers and markets -- pt. 2. The offer -- pt. 3. Approaching customers -- pt. 4. Promotion. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Introduces and examines the key issues, methods, models and debates that define the field of marketing today. | |
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title page of print version. | ||
| 650 | 0 | |a Marketing.|0 https://id.loc.gov/authorities/subjects/sh85081333 | |
| 655 | 0 | |a Electronic books. | |
| 710 | 2 | |a Credo Reference (Firm)|0 https://id.loc.gov/authorities/names/no2007075121 | |
| 776 | 0 | 8 | |i Print version:|z 1847874983|z 9781847874986|w (DLC) 2008932105|h ix, 219 p. : ill. |
| 830 | 0 | |a SAGE key concepts.|0 https://id.loc.gov/authorities/names/n2003109020 | |
| 907 | |a .b51457696 | ||
| 948 | |a MARCIVE Overnight, in 2023.01 | ||
| 948 | |a MARCIVE Comp, 2019.05 | ||
| 948 | |a MARCIVE Comp, 2019.05 | ||
| 948 | |a MARCIVE August, 2017 | ||
| 948 | |a MARCIVE extract Aug 5, 2017 | ||
| 989 | |1 .i104612265|d cceb|g j|m |h 0|x 0|t 0|i 0|j 188|k 160920|o -|w Credo Reference (Subscription)|u http://ezproxy.ccu.edu/login?url=http://ezproxy.ccu.edu/login?url=http://search.credoreference.com/content/title/sageukmark | ||
| 995 | |a Loaded with m2btab.ltiac in 2023.01 | ||
| 995 | |a Loaded with m2btab.ltiac in 2019.05 | ||
| 995 | |a Loaded with m2btab.ltiac in 2019.05 | ||
| 995 | |a Loaded with m2btab.ltiac in 2017.09 | ||
| 995 | |a Loaded with m2btab.elec in 2016 | ||
| 998 | |e -|f eng|a cc | ||
