Key concepts in marketing
(eBook)
Author:
Series:
Published:
Los Angeles, Calif. : SAGE, 2009., Boston, Mass. :
Format:
eBook
ISBN:
9781780344874 (online)
Content Description:
1 online resource (59 entries) : 36 images, digital files.
Status:
Available Online
Description
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Copies
CCU Electronic Resources
Subjects
LC Subjects
Other Subjects
Citations
APA Citation (style guide)
Blythe, J. (2009). Key concepts in marketing. Los Angeles, Calif., SAGE.
Chicago / Turabian - Author Date Citation (style guide)Blythe, Jim. 2009. Key Concepts in Marketing. Los Angeles, Calif., SAGE.
Chicago / Turabian - Humanities Citation (style guide)Blythe, Jim, Key Concepts in Marketing. Los Angeles, Calif., SAGE, 2009.
MLA Citation (style guide)Blythe, Jim. Key Concepts in Marketing. Los Angeles, Calif., SAGE, 2009.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
Notes
Bibliography
Includes bibliographical references.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
System Details
Mode of access: World Wide Web.
Staff View
Grouped Work ID:
a0b4334f-24b8-bc44-939c-49fa6428b35f
Record Information
| Last Sierra Extract Time | Apr 28, 2024 10:43:33 AM |
|---|---|
| Last File Modification Time | Apr 28, 2024 10:43:49 AM |
| Last Grouped Work Modification Time | Apr 28, 2024 10:43:39 AM |
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