Customer-oriented marketing strategy: theory and practice
Author:
Publisher:
Business Expert Press
Pub. Date:
2013
Edition:
1st ed
Language:
English
Description
This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce.
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Contributors:
ISBN:
9781606495216
Staff View
Grouping Information
Grouped Work ID | 60cef2f2-f517-77b2-51e2-f4f0895975ca |
---|---|
Grouping Title | customer oriented marketing strategy theory and practice |
Grouping Author | tevfik dalgic |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-03-24 08:49:07AM |
Last Indexed | 2024-05-09 00:07:13AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Yeniceri, Tulay
author
Dalgic, Tevfik
author2-role
Yeniceri, Tulay
author_display
Dalgic, Tevfik
available_at_ccu
CCU Electronic Resources
detailed_location_ccu
CCU Electronic Resources
display_description
This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce.
format_category_ccu
eBook
format_ccu
eBook
id
60cef2f2-f517-77b2-51e2-f4f0895975ca
isbn
9781606495216
itype_ccu
E-book
last_indexed
2024-05-09T06:07:13.418Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
owning_library_ccu
Colorado Christian University Online
owning_location_ccu
CCU Electronic Resources
primary_isbn
9781606495216
publishDate
2013
publisher
Business Expert Press
recordtype
grouped_work
series
2013 digital library
Marketing strategy collection
Marketing strategy collection
series_with_volume
2013 digital library|
Marketing strategy collection|
Marketing strategy collection|
subject_facet
Consumer satisfaction
Customer relations
Marketing
Relationship marketing
Customer relations
Marketing
Relationship marketing
title_display
Customer-oriented marketing strategy : theory and practice
title_full
Customer-oriented marketing strategy [electronic resource] : theory and practice / Tevfik Dalgic and Tulay Yeniceri
title_short
Customer-oriented marketing strategy
title_sub
theory and practice
topic_facet
Consumer satisfaction
Customer relations
Marketing
Relationship marketing
Customer relations
Marketing
Relationship marketing
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