Customer-oriented marketing strategy: theory and practice
(eBook)
This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce.
Dalgic, T., & Yeniceri, T. (2013). Customer-oriented marketing strategy: theory and practice. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press.
Chicago / Turabian - Author Date Citation (style guide)Dalgic, Tevfik and Tulay. Yeniceri. 2013. Customer-oriented Marketing Strategy: Theory and Practice. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press.
Chicago / Turabian - Humanities Citation (style guide)Dalgic, Tevfik and Tulay. Yeniceri, Customer-oriented Marketing Strategy: Theory and Practice. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press, 2013.
MLA Citation (style guide)Dalgic, Tevfik. and Tulay Yeniceri. Customer-oriented Marketing Strategy: Theory and Practice. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press, 2013.
Notes
Record Information
| Last Sierra Extract Time | Mar 18, 2024 07:45:06 AM |
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| Last File Modification Time | Mar 18, 2024 07:45:27 AM |
| Last Grouped Work Modification Time | Mar 24, 2024 08:49:07 AM |
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| 100 | 1 | |a Dalgic, Tevfik.|0 https://id.loc.gov/authorities/names/n2005015515 | |
| 245 | 1 | 0 | |a Customer-oriented marketing strategy|h [electronic resource] :|b theory and practice /|c Tevfik Dalgic and Tulay Yeniceri. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2013. | |
| 300 | |a 1 electronic text (xii, 160 pages) :|b digital file. | ||
| 336 | |a text|b txt|2 rdacontent | ||
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| 490 | 1 | |a Marketing strategy collection,|x 2150-9662 | |
| 500 | |a Part of: 2013 digital library. | ||
| 504 | |a Includes bibliographical references (pages 147-156) and index. | ||
| 505 | 0 | |a Preface -- Introduction -- Evolution of marketing concept into market orientation, a historical perspective -- Foundations and implications of market orientation as a philosophy, method, or strategy -- Market orientation strategy as an application of relationship marketing -- How to become a market-oriented organization -- The antecedents of market orientation -- Implanting market orientation in organizations -- Measurement of market orientation -- Consequences of market orientation effect on organizational performance -- Market orientation in international markets -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF t.p. (viewed on April 1, 2013). | ||
| 650 | 0 | |a Marketing.|0 https://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Consumer satisfaction.|0 https://id.loc.gov/authorities/subjects/sh85031490 | |
| 650 | 0 | |a Relationship marketing.|0 https://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Customer relations.|0 https://id.loc.gov/authorities/subjects/sh85034963 | |
| 653 | |a customer gaining | ||
| 653 | |a customer loyalty | ||
| 653 | |a customer orientation | ||
| 653 | |a customer retention | ||
| 653 | |a customer satisfaction | ||
| 653 | |a e-business | ||
| 653 | |a employee loyalty | ||
| 653 | |a environmental scanning | ||
| 653 | |a export marketing | ||
| 653 | |a international marketing | ||
| 653 | |a learning organization | ||
| 653 | |a market orientation | ||
| 653 | |a niche marketing | ||
| 653 | |a organization culture | ||
| 653 | |a organizational innovativeness | ||
| 653 | |a organization performance | ||
| 653 | |a the marketing concept | ||
| 700 | 1 | |a Yeniceri, Tulay.|0 https://id.loc.gov/authorities/names/no2014009172 | |
| 776 | 0 | 8 | |i Print version:|z 9781606495209 |
| 830 | 0 | |a 2013 digital library. | |
| 830 | 0 | |a Marketing strategy collection.|0 https://id.loc.gov/authorities/names/no2010026961|x 2150-9662 | |
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