Customer-oriented marketing strategy: theory and practice
(eBook)
Author:
Published:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Format:
eBook
Edition:
1st ed.
ISBN:
9781606495216 (electronic bk.)
Content Description:
1 electronic text (xii, 160 pages) : digital file., Also available in print.
Status:
Available Online
Description
This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce.
Copies
CCU Electronic Resources
Citations
APA Citation (style guide)
Dalgic, T., & Yeniceri, T. (2013). Customer-oriented marketing strategy: theory and practice. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press.
Chicago / Turabian - Author Date Citation (style guide)Dalgic, Tevfik and Tulay. Yeniceri. 2013. Customer-oriented Marketing Strategy: Theory and Practice. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press.
Chicago / Turabian - Humanities Citation (style guide)Dalgic, Tevfik and Tulay. Yeniceri, Customer-oriented Marketing Strategy: Theory and Practice. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press, 2013.
MLA Citation (style guide)Dalgic, Tevfik. and Tulay Yeniceri. Customer-oriented Marketing Strategy: Theory and Practice. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press, 2013.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Language:
English
UPC:
10.4128/9781606495216
Notes
General Note
Part of: 2013 digital library.
Bibliography
Includes bibliographical references (pages 147-156) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce.
Additional Physical Form
Also available in print.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
System Details
Mode of access: World Wide Web.
System Details
System requirements: Adobe Acrobat reader.
Staff View
Grouped Work ID:
60cef2f2-f517-77b2-51e2-f4f0895975ca
Record Information
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|---|---|
| Last File Modification Time | Mar 24, 2024 08:49:21 AM |
| Last Grouped Work Modification Time | Mar 24, 2024 08:49:07 AM |
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| 250 | |a 1st ed. | ||
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| 500 | |a Part of: 2013 digital library. | ||
| 504 | |a Includes bibliographical references (pages 147-156) and index. | ||
| 505 | 0 | |a Preface -- Introduction -- Evolution of marketing concept into market orientation, a historical perspective -- Foundations and implications of market orientation as a philosophy, method, or strategy -- Market orientation strategy as an application of relationship marketing -- How to become a market-oriented organization -- The antecedents of market orientation -- Implanting market orientation in organizations -- Measurement of market orientation -- Consequences of market orientation effect on organizational performance -- Market orientation in international markets -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. | |
| 530 | |a Also available in print. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
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| 653 | |a export marketing | ||
| 653 | |a international marketing | ||
| 653 | |a learning organization | ||
| 653 | |a market orientation | ||
| 653 | |a niche marketing | ||
| 653 | |a organization culture | ||
| 653 | |a organizational innovativeness | ||
| 653 | |a organization performance | ||
| 653 | |a the marketing concept | ||
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