Marketing plans: how to prepare them, how to use them
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Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." -Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." -Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in
marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with -ing." -Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" -John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio.
marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with -ing." -Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" -John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio.
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ISBN:
9780080569567
9780470670163
9780470670163
Staff View
Grouping Information
Grouped Work ID | edcf1578-625f-fc0f-c2ce-37cefb108948 |
---|---|
Grouping Title | marketing plans how to prepare them how to use them |
Grouping Author | malcolm mcdonald |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-05-07 20:57:32PM |
Last Indexed | 2024-05-11 01:01:19AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Wilson, Hugh
Wilson, Hugh, 1962-
Wilson, Hugh, 1962-
author
McDonald, Malcolm
author2-role
Institute of Marketing
ProQuest (Firm)
Wilson, Hugh
Wilson, Hugh,1962-
ProQuest (Firm)
Wilson, Hugh
Wilson, Hugh,1962-
author_display
McDonald, Malcolm
display_description
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." -Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." -Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in
marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with -ing." -Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" -John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio.
format_category_ccu
eBook
format_ccu
eBook
id
edcf1578-625f-fc0f-c2ce-37cefb108948
isbn
9780080569567
9780470670163
9780470670163
last_indexed
2024-05-11T07:01:19.995Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9780080569567
publishDate
1999
2011
2011
publisher
Butterworth-Heinemann
John Wiley & Sons, Incorporated
Wiley
John Wiley & Sons, Incorporated
Wiley
recordtype
grouped_work
series
Marketing series.Professional development
series_with_volume
Marketing series.Professional development|
subject_facet
BUSINESS & ECONOMICS -- Green Business
Bedrijfsplanning
Electronic books
Marketing
Marketing -- Gestion
Marketing -- Management
Marketing -- Planification
Marketing -- Planning
marketing
Bedrijfsplanning
Electronic books
Marketing
Marketing -- Gestion
Marketing -- Management
Marketing -- Planification
Marketing -- Planning
marketing
title_display
Marketing plans : how to prepare them, how to use them
title_full
Marketing Plans : How to Prepare Them, How to Use Them McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson
Marketing plans : how to prepare them, how to use them / Malcolm McDonald
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson
title_short
Marketing plans
title_sub
how to prepare them, how to use them
topic_facet
BUSINESS & ECONOMICS
Bedrijfsplanning
Gestion
Green Business
Management
Marketing
Marketing -- Management
Marketing -- Planning
Planification
Planning
marketing
Bedrijfsplanning
Gestion
Green Business
Management
Marketing
Marketing -- Management
Marketing -- Planning
Planification
Planning
marketing
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proquestebookwestern:EBC706779 | eBook | eBook | 7th ed | English | John Wiley & Sons, Incorporated | 2011 | 1 online resource (591 pages) | |
ebraryccu:EBC706779 | eBook | eBook | 7th ed | English | Wiley | 2011 | xvi, 573 p. : ill. (some col.) |
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