Marketing plans: how to prepare them, how to use them
(eBook)
Author:
Contributors:
Published:
Oxford ; Boston : Butterworth-Heinemann, 1999.
Format:
eBook
Edition:
4th ed.
ISBN:
9780080569567, 0080569560
Physical Desc:
1 online resource (xviii, 578 pages) : illustrations
Status:
Ebsco (CCU)
Description
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."
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Subjects
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Citations
APA Citation (style guide)
McDonald, M. (1999). Marketing plans: how to prepare them, how to use them. 4th ed. Oxford ; Boston, Butterworth-Heinemann.
Chicago / Turabian - Author Date Citation (style guide)McDonald, Malcolm. 1999. Marketing Plans: How to Prepare Them, How to Use Them. Oxford ; Boston, Butterworth-Heinemann.
Chicago / Turabian - Humanities Citation (style guide)McDonald, Malcolm, Marketing Plans: How to Prepare Them, How to Use Them. Oxford ; Boston, Butterworth-Heinemann, 1999.
MLA Citation (style guide)McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford ; Boston, Butterworth-Heinemann, 1999.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
Notes
General Note
"Published in association with the Chartered Institute of Marketing."
General Note
Includes index.
Description
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."
Staff View
Grouped Work ID:
edcf1578-625f-fc0f-c2ce-37cefb108948
Record Information
| Last File Modification Time | Apr 05, 2024 09:17:51 PM |
|---|---|
| Last Grouped Work Modification Time | Apr 05, 2024 09:12:39 PM |
MARC Record
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| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing plans :|b how to prepare them, how to use them /|c Malcolm McDonald. |
| 250 | |a 4th ed. | ||
| 260 | |a Oxford ;|a Boston :|b Butterworth-Heinemann,|c 1999. | ||
| 300 | |a 1 online resource (xviii, 578 pages) :|b illustrations | ||
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| 490 | 1 | |a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series | |
| 500 | |a "Published in association with the Chartered Institute of Marketing." | ||
| 500 | |a Includes index. | ||
| 520 | 1 | |a "In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets." | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover; Marketing Plans; Copyright Page; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; An important note to the reader from the author; Chapter 1. Understanding the marketing process; Chapter 2. The marketing planning process: 1 The main steps; Chapter 3. The marketing planning process: 2 Removing the myths; Chapter 4. Completing the marketing audit: 1 The customer and market audit; Chapter 5. Completing the marketing audit: 2 The product audit; Chapter 6. Setting marketing objectives and strategies. | |
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| 650 | 6 | |a Marketing|x Planification. | |
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| 776 | 0 | 8 | |i Print version:|a McDonald, Malcolm.|t Marketing plans.|b 4th ed.|d Oxford ; Boston : Butterworth-Heinemann, 1999|z 0750641169|z 9780750641166|w (DLC) 00265135|w (OCoLC)40610436 |
| 830 | 0 | |a Marketing series (London, England).|p Professional development. | |
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