Handbook of marketing
Publisher:
SAGE
Pub. Date:
2002
Language:
English
Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
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Contributors:
ISBN:
9781848608283
Staff View
Grouping Information
| Grouped Work ID | a8c3cffd-a658-3d93-8c42-0a639543a78c |
|---|---|
| Grouping Title | handbook of marketing |
| Grouping Author | barton a weitz |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2024-04-06 19:45:47PM |
| Last Indexed | 2024-05-10 00:02:28AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Weitz, Barton A.
Wensley, Robin, 1944-
Wensley, Robin, 1944-
author2-role
Weitz, Barton A
Wensley, Robin,1944-
Wensley, Robin,1944-
available_at_ccu
CCU Electronic Resources
detailed_location_ccu
CCU Electronic Resources
display_description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
format_category_ccu
eBook
format_ccu
eBook
id
a8c3cffd-a658-3d93-8c42-0a639543a78c
isbn
9781848608283
itype_ccu
E-book
last_indexed
2024-05-10T06:02:28.221Z
lexile_score
-1
literary_form
Not Coded
literary_form_full
Not Coded
local_time_since_added_ccu
Six Months
Year
Year
owning_library_ccu
Colorado Christian University Online
owning_location_ccu
CCU Electronic Resources
primary_isbn
9781848608283
publishDate
2002
publisher
SAGE
recordtype
grouped_work
subject_facet
Marketing
title_display
Handbook of marketing
title_full
Handbook of marketing [electronic resource] / edited by Barton Weitz and Robin Wensley
title_short
Handbook of marketing
topic_facet
Marketing
Solr Details Tables
item_details
| Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| external_econtent:ils:.b67211768 | .i149326956 | CCU Electronic Resources | eBook | eBook | 1 | false | true | CCU Owned | https://ezproxy.ccu.edu/login?url=https://sk.sagepub.com/reference/hdbk_marketing | Available Online | cceb |
record_details
| Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
|---|---|---|---|---|---|---|---|---|
| external_econtent:ils:.b67211768 | eBook | eBook | English | SAGE | 2002 | 1 online resource (xix, 582 pages) : illustrations |
scoping_details_ccu
| Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| external_econtent:ils:.b67211768 | .i149326956 | Available Online | Available Online | false | true | false | false | false | true |
