Handbook of marketing
(eBook)
Published:
London : SAGE, 2002., London : SAGE, 2002.
Format:
eBook
ISBN:
9781848608283 (ebook) :
Content Description:
1 online resource (xix, 582 pages) : illustrations
Rating:
Specialized.
Status:
Available Online
Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Copies
CCU Electronic Resources
Subjects
LC Subjects
Citations
APA Citation (style guide)
Weitz, B. A., & Wensley, R. (2002). Handbook of marketing. London, SAGE.
Chicago / Turabian - Author Date Citation (style guide)Weitz, Barton A and Robin Wensley. 2002. Handbook of Marketing. London, SAGE.
Chicago / Turabian - Humanities Citation (style guide)Weitz, Barton A and Robin Wensley, Handbook of Marketing. London, SAGE, 2002.
MLA Citation (style guide)Weitz, Barton A. and Robin Wensley. Handbook of Marketing. London, SAGE, 2002.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Language:
English
Notes
Bibliography
Includes bibliographical references and index.
Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Target Audience
Specialized.
Staff View
Grouped Work ID:
a8c3cffd-a658-3d93-8c42-0a639543a78c
Record Information
| Last Sierra Extract Time | Apr 06, 2024 07:45:40 PM |
|---|---|
| Last File Modification Time | Apr 06, 2024 07:46:00 PM |
| Last Grouped Work Modification Time | Apr 06, 2024 07:45:47 PM |
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