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The handbook of marketing research: uses, misuses, and future advances

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Author:
Grover, Rajiv
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
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Description
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
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Contributors:
Sage eReference (Online service)
Grover, Rajiv,1953-
Vriens, Marco
Vriens, Marco,editor
Grover, Rajiv,1953-editor
ISBN:
9781412909976
9781412973380
9781452261539
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Grouping Information

Grouped Work ID7f55c95c-4cda-b551-d2e1-97e63b336d0c
Grouping Titlehandbook of marketing research uses misuses and future advances
Grouping Authorrajiv grover
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-04-06 19:40:47PM
Last Indexed2024-04-27 23:49:12PM

Solr Fields

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Grover, Rajiv, 1953-
Vriens, Marco
author
Grover, Rajiv
author2-role
Grover, Rajiv,1953-
Grover, Rajiv,1953-editor
ProQuest (Firm)
Sage Publications
Sage eReference (Online service)
Vriens, Marco
Vriens, Marco,editor
author_display
Grover, Rajiv
available_at_ccu
CCU Electronic Resources
detailed_location_ccu
CCU Electronic Resources
display_description
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
format_category_ccu
eBook
format_ccu
eBook
id
7f55c95c-4cda-b551-d2e1-97e63b336d0c
isbn
9781412909976
9781412973380
9781452261539
itype_ccu
E-book
last_indexed
2024-04-28T05:49:12.010Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_time_since_added_ccu
Six Months
Year
owning_library_ccu
Colorado Christian University Online
owning_location_ccu
CCU Electronic Resources
primary_isbn
9781412909976
publishDate
2006
publisher
SAGE
SAGE Publications
Sage Publications
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS -- Marketing -- Research
Electronic books
Marketing -- Recherche
Marketing research
Marketingforschung
Marktonderzoek
title_display
The handbook of marketing research : uses, misuses, and future advances
title_full
The Handbook of Marketing Research : Uses, Misuses, and Future Advances Grover, Rajiv.
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens
The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens
title_short
The handbook of marketing research
title_sub
uses, misuses, and future advances
topic_facet
BUSINESS & ECONOMICS
Marketing
Marketing research
Marketingforschung
Marktonderzoek
Recherche
Research

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