The handbook of marketing research: uses, misuses, and future advances
(eBook)
Contributors:
Published:
Thousand Oaks : Sage Publications, c2006.
Format:
eBook
Physical Desc:
xi, 705 pages : ill.,.
Status:
Ebrary (CCU)
Description
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
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Ebrary (CCU)
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Citations
APA Citation (style guide)
Grover, R., & Vriens, M. (2006). The handbook of marketing research: uses, misuses, and future advances. Thousand Oaks, Sage Publications.
Chicago / Turabian - Author Date Citation (style guide)Grover, Rajiv, 1953- and Marco. Vriens. 2006. The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Thousand Oaks, Sage Publications.
Chicago / Turabian - Humanities Citation (style guide)Grover, Rajiv, 1953- and Marco. Vriens, The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Thousand Oaks, Sage Publications, 2006.
MLA Citation (style guide)Grover, Rajiv and Marco Vriens. The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Thousand Oaks, Sage Publications, 2006.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
Notes
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Grouped Work ID:
7f55c95c-4cda-b551-d2e1-97e63b336d0c
Record Information
| Last File Modification Time | Jan 04, 2024 04:53:51 PM |
|---|---|
| Last Grouped Work Modification Time | Apr 06, 2024 07:40:47 PM |
MARC Record
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| 245 | 0 | 4 | |a The handbook of marketing research|h [electronic resource] :|b uses, misuses, and future advances /|c edited by Rajiv Grover, Marco Vriens. |
| 260 | |a Thousand Oaks :|b Sage Publications,|c c2006. | ||
| 300 | |a xi, 705 p. :|b ill.,. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Grover, Rajiv,|d 1953- | |
| 700 | 1 | |a Vriens, Marco. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/cochristuniv-ebooks/detail.action?docID=996698|z Click to View |
