The handbook of marketing research: uses, misuses, and future advances
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
More Copies In Prospector
Loading Prospector Copies...
More Details
Contributors:
ISBN:
9781412909976
9781412973380
9781452261539
9781412973380
9781452261539
Staff View
Grouping Information
Grouped Work ID | 7f55c95c-4cda-b551-d2e1-97e63b336d0c |
---|---|
Grouping Title | handbook of marketing research uses misuses and future advances |
Grouping Author | rajiv grover |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-05-07 20:57:32PM |
Last Indexed | 2024-05-08 22:59:53PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Grover, Rajiv, 1953-
Vriens, Marco
Vriens, Marco
author
Grover, Rajiv
author2-role
Grover, Rajiv,1953-
Grover, Rajiv,1953-editor
ProQuest (Firm)
Sage Publications
Sage eReference (Online service)
Vriens, Marco
Vriens, Marco,editor
Grover, Rajiv,1953-editor
ProQuest (Firm)
Sage Publications
Sage eReference (Online service)
Vriens, Marco
Vriens, Marco,editor
author_display
Grover, Rajiv
available_at_ccu
CCU Electronic Resources
detailed_location_ccu
CCU Electronic Resources
display_description
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
format_category_ccu
eBook
format_ccu
eBook
id
7f55c95c-4cda-b551-d2e1-97e63b336d0c
isbn
9781412909976
9781412973380
9781452261539
9781412973380
9781452261539
itype_ccu
E-book
last_indexed
2024-05-09T04:59:53.829Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_time_since_added_ccu
Six Months
Year
Year
owning_library_ccu
Colorado Christian University Online
owning_location_ccu
CCU Electronic Resources
primary_isbn
9781412909976
publishDate
2006
publisher
SAGE
SAGE Publications
Sage Publications
SAGE Publications
Sage Publications
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS -- Marketing -- Research
Electronic books
Marketing -- Recherche
Marketing research
Marketingforschung
Marktonderzoek
Electronic books
Marketing -- Recherche
Marketing research
Marketingforschung
Marktonderzoek
title_display
The handbook of marketing research : uses, misuses, and future advances
title_full
The Handbook of Marketing Research : Uses, Misuses, and Future Advances Grover, Rajiv.
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens
The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens
The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens
title_short
The handbook of marketing research
title_sub
uses, misuses, and future advances
topic_facet
BUSINESS & ECONOMICS
Marketing
Marketing research
Marketingforschung
Marktonderzoek
Recherche
Research
Marketing
Marketing research
Marketingforschung
Marktonderzoek
Recherche
Research
Solr Details Tables
item_details
Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ebscoacademiccmc:ocn431996457 | ocn431996457 | Ebsco Academic (CMC) | Online Ebsco Academic (CMC) | eBook | eBook | 1 | false | true | Ebsco Academic (CMC) | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 | Available Online | Ebsco Academic (CMC) | |
ebraryccu:EBC996698 | EBC996698 | Ebrary (CCU) | Online Ebrary (CCU) | eBook | eBook | 1 | false | true | Ebrary (CCU) | https://ebookcentral.proquest.com/lib/cochristuniv-ebooks/detail.action?docID=996698 | Available Online | Ebrary (CCU) | |
ebscoccu:ocn431996457 | ocn431996457 | Ebsco (CCU) | Online Ebsco (CCU) | eBook | eBook | 1 | false | true | Ebsco (CCU) | http://ezproxy.ccu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 | Available Online | Ebsco (CCU) | |
proquestebookwestern:EBC996698 | EBC996698 | ProQuest Ebook Central (Western) | Online ProQuest Ebook Central (Western) | eBook | eBook | 1 | false | true | ProQuest Ebook Central (Western) | https://ebookcentral.proquest.com/lib/wscc-ebooks/detail.action?docID=996698 | Available Online | ProQuest Ebook Central (Western) | |
external_econtent:ils:.b6720868x | .i149323864 | CCU Electronic Resources | eBook | eBook | 1 | false | true | CCU Owned | https://ezproxy.ccu.edu/login?url=https://sk.sagepub.com/reference/hdbk_mktgresearch | Available Online | cceb | ||
fortlewisebscoebooksub:ocn431996457 | ocn431996457 | Fort Lewis Subscription eBook (EBSCO) | Online Fort Lewis Subscription eBook (EBSCO) | eBook | eBook | 1 | false | true | Fort Lewis Subscription eBook (EBSCO) | https://fortlewis.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 | Available Online | Fort Lewis Subscription eBook (EBSCO) | |
ils:.b27911445 | .i5563655x | CMU Main Books 3rd Floor | HF5415.2 .H286 2006 | 1 | false | false | On Shelf | Nov 12, 2013 | culmb | ||||
ils:.b27911445 | .i53402601 | WCU Book Stacks | HF5415.2 .H286 2006 | 1 | false | false | On Shelf | Oct 18, 2015 | wsst |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ebscoacademiccmc:ocn431996457 | eBook | eBook | English | Sage Publications | ♭2006 | 1 online resource (xi, 705 pages) : illustrations | ||
ebraryccu:EBC996698 | eBook | eBook | English | Sage Publications | c2006 | xi, 705 p. : ill., . | ||
ebscoccu:ocn431996457 | eBook | eBook | English | Sage Publications | ©2006 | 1 online resource (xi, 705 pages) : illustrations | ||
proquestebookwestern:EBC996698 | eBook | eBook | 1st ed | English | SAGE Publications | 2006 | 1 online resource (721 pages) | |
external_econtent:ils:.b6720868x | eBook | eBook | English | SAGE | [2006] | 1 online resource (xi, 705 pages) : illustrations | ||
fortlewisebscoebooksub:ocn431996457 | eBook | eBook | English | Sage Publications | ?2006 | 1 online resource (xi, 705 pages) : illustrations | ||
ils:.b27911445 | Book | Books | English | Sage Publications | [2006] | xi, 705 pages : illustrations, ; 26 cm |
scoping_details_ccu
Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
---|---|---|---|---|---|---|---|---|---|---|---|---|
ebraryccu:EBC996698 | EBC996698 | Available Online | Available Online | false | true | false | false | false | false | |||
ebscoccu:ocn431996457 | ocn431996457 | Available Online | Available Online | false | true | false | false | false | false | |||
external_econtent:ils:.b6720868x | .i149323864 | Available Online | Available Online | false | true | false | false | false | true |