Encyclopedia of global brands
(eBook)

Book Cover
Published:
Detroit : St. James Press, 2013.
Format:
eBook
Edition:
2nd ed.
ISBN:
9781558628540, 1558628541
Content Description:
1 online resource (2 volumes (x, 1183 pages)).
Status:
Available Online

Description

Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

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Citations

APA Citation (style guide)

(2013). Encyclopedia of global brands. 2nd ed. Detroit, St. James Press.

Chicago / Turabian - Author Date Citation (style guide)

2013. Encyclopedia of Global Brands. Detroit, St. James Press.

Chicago / Turabian - Humanities Citation (style guide)

Encyclopedia of Global Brands. Detroit, St. James Press, 2013.

MLA Citation (style guide)

Encyclopedia of Global Brands. 2nd ed. Detroit, St. James Press, 2013.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Language:
English

Notes

Bibliography
Includes bibliographical references and indexes.
Description
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.

Staff View

Grouped Work ID:
53ba3eaa-2d1e-1517-0ed5-17e320e9f8ea
Go To Grouped Work

Record Information

Last Sierra Extract TimeJun 09, 2024 06:54:29 PM
Last File Modification TimeJun 09, 2024 06:54:39 PM
Last Grouped Work Modification TimeJun 09, 2024 06:54:36 PM

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