Encyclopedia of global brands
Publisher:
St. James Press
Pub. Date:
2013
Edition:
2nd ed
Language:
English
Description
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
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Contributors:
ISBN:
9781558628540
Staff View
Grouping Information
| Grouped Work ID | 53ba3eaa-2d1e-1517-0ed5-17e320e9f8ea |
|---|---|
| Grouping Title | encyclopedia of global brands |
| Grouping Author | gale group |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2024-04-28 18:39:00PM |
| Last Indexed | 2024-05-01 23:34:59PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author2-role
Gale Group
available_at_ccu
CCU Electronic Resources
detailed_location_ccu
CCU Electronic Resources
display_description
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
format_category_ccu
eBook
format_ccu
eBook
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53ba3eaa-2d1e-1517-0ed5-17e320e9f8ea
isbn
9781558628540
itype_ccu
E-book
last_indexed
2024-05-02T05:34:59.990Z
lexile_score
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literary_form
Non Fiction
literary_form_full
Non Fiction
owning_library_ccu
Colorado Christian University Online
owning_location_ccu
CCU Electronic Resources
primary_isbn
9781558628540
publishDate
2013
publisher
St. James Press
recordtype
grouped_work
series
Gale virtual reference library
series_with_volume
Gale virtual reference library|
subject_facet
Brand name products -- Encyclopedias
Corporations -- Encyclopedias
Encyclopedias
Corporations -- Encyclopedias
Encyclopedias
title_display
Encyclopedia of global brands
title_full
Encyclopedia of global brands [electronic resource]
title_short
Encyclopedia of global brands
topic_facet
Brand name products
Corporations
Corporations
Solr Details Tables
item_details
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| external_econtent:ils:.b40674551 | .i80215841 | CCU Electronic Resources | eBook | eBook | 1 | false | true | Gale CCU Owned | http://ezproxy.ccu.edu/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:christian&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/4SPL | Available Online | cceb |
record_details
| Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
|---|---|---|---|---|---|---|---|---|
| external_econtent:ils:.b40674551 | eBook | eBook | 2nd ed | English | St. James Press | 2013 | 1 online resource (2 volumes (x, 1183 pages)). |
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| external_econtent:ils:.b40674551 | .i80215841 | Available Online | Available Online | false | true | false | false | false | true |
