A Branded World: Adventures in Public Relations and the Creation of Superbrands
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
9781481599658
Grouping Information
Grouped Work ID | 9a60d9c4-16cd-b574-4603-f4507c123582 |
---|---|
Grouping Title | branded world |
Grouping Author | michael levine |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-05-03 20:49:34PM |
Last Indexed | 2024-05-03 00:42:38AM |
Solr Fields
James, Lloyd,reader
hoopla digital
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
eBook
9781982464707
2005
Blackstone Publishing
Electronic books
Marketing
Nonfiction
A Branded World Adventures in Public Relations and the Creation of Superbrands
A branded world [electronic resource] : Adventures in public relations and the creation of superbrands. Michael Levine
Marketing
Nonfiction
Solr Details Tables
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