A Branded World: Adventures in Public Relations and the Creation of Superbrands
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Author:
Levine, Michael
Narrator:
James, Lloyd
Published:
Blackstone Publishing 2005
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
ISBN:
9781481599658
Status:
Available from OverDrive
Description

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.


But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.


Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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Citations
APA Citation (style guide)

Michael Levine. (2005). A Branded World: Adventures in Public Relations and the Creation of Superbrands. Unabridged Blackstone Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Michael Levine. 2005. A Branded World: Adventures in Public Relations and the Creation of Superbrands. Blackstone Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Michael Levine, A Branded World: Adventures in Public Relations and the Creation of Superbrands. Blackstone Publishing, 2005.

MLA Citation (style guide)

Michael Levine. A Branded World: Adventures in Public Relations and the Creation of Superbrands. Unabridged Blackstone Publishing, 2005.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Street Date:
06/26/2005
Language:
English
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Grouped Work ID:
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No
Date Added:
Mar 20, 2013 14:21:43
Date Updated:
Oct 24, 2020 23:23:40
Last Metadata Check:
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Last Metadata Change:
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Last Availability Check:
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Last Availability Change:
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Last Grouped Work Modification Time:
Apr 24, 2024 20:58:06

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        Michael Levine, founder of one of the country's most prominent entertainment public relations firms, has been called "one of Hollywood's brightest and most respected executives" by USA Today. He is the author of numerous books, including Guerrilla PR, the world's most widely used introduction to public relations. His essays have been featured in the New York Times, Reader's Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.

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Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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