Nonprofit marketing
(Book)
Author:
Published:
Burlington, MA : Jones & Bartlett Learning, [2013].
Format:
Book
ISBN:
9780763782610, 0763782610
Physical Desc:
xxiii, 291 pages ; 23 cm
Status:
CCU Circulating Books (off-campus)
HF 5415 .F5668 2013
Description
Description not provided
Copies
Location
Call Number
Status
Last Check-In
CCU Circulating Books (off-campus)
HF 5415 .F5668 2013
On Shelf
Nov 1, 2016
Citations
APA Citation (style guide)
Fortenberry, J. L. (2013). Nonprofit marketing. Burlington, MA, Jones & Bartlett Learning.
Chicago / Turabian - Author Date Citation (style guide)Fortenberry, John L. 2013. Nonprofit Marketing. Burlington, MA, Jones & Bartlett Learning.
Chicago / Turabian - Humanities Citation (style guide)Fortenberry, John L, Nonprofit Marketing. Burlington, MA, Jones & Bartlett Learning, 2013.
MLA Citation (style guide)Fortenberry, John L. Nonprofit Marketing. Burlington, MA, Jones & Bartlett Learning, 2013.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
Notes
Bibliography
Includes bibliographical references and index.
Staff View
Grouped Work ID:
13d9bc37-8b9d-d53d-ce59-19ebd4574ed1
Record Information
| Last Sierra Extract Time | Apr 06, 2024 07:30:43 AM |
|---|---|
| Last File Modification Time | Apr 06, 2024 07:31:48 AM |
| Last Grouped Work Modification Time | Apr 06, 2024 07:31:40 AM |
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| 300 | |a xxiii, 291 pages ;|c 23 cm | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Product development and portfolio analysis tools. The product life cycle ; Booz, Allen, and Hamilton's new product process ; George Day's R-W-W screen ; Theodore Levitt's total product concept ; The Boston Consulting Group's growth/share matrix ; General Electric's strategic business-planing grid ; Igor Ansoff's product-market expansion grid -- Branding and identity management tools. Schmitt and Simonson's drivers and identity management ; Calder and Reagan's brand design model ; Martin Lindstrom's 5-D brand sensogram ; Lederer and HIll's brand portfolio molecule ; Kevin Lane Keller's brand report card ; David Taylor's brand stretch spectrum -- Target marketing tools. The market-product grid ; Kotler and Trias de Bes's lateral marketing strategy ; Philip Kotler's segment-by-segment invasion plan ; The perceptual map ; Ries and Trout's product ladder -- Consumer behavior and product promotions tools. Abraham Maslow's hierarchy of needs ; Everett Rogers's diffusion of innovations model ; The DAGMAR marketing communications spectrum ; Raphel & Raphel's loyalty ladder ; Bernd Schmitt's CEM framework ; Osgood, Suci, and Tannenbaum's semantic differential -- Environmental analysis and competitive assessment tools. The PEST analysis ; The SWOT analysis ; Michael Porter's five forces model ; Lehmann and Winer's levels of competition model ; Mintzberg and Van der Heyden's organigraph -- Marketing management, strategy, and planning tools. John Fortenberry's CMC (core marketing concerns) model ; Leonard Berry's success sustainability model ; George Day's market orientation model ; Blake and Mouton's sales grid ; Ries and Trout's marketing warfare strategies ; Philip Kotler's marketing plan -- Appendix. An introduction to marketing. | |
| 650 | 0 | |a Nonprofit organizations|x Marketing.|0 https://id.loc.gov/authorities/subjects/sh85032987 | |
| 650 | 0 | |a Marketing.|0 https://id.loc.gov/authorities/subjects/sh85081333 | |
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| 650 | 7 | |a Nonprofit organizations|x Marketing.|2 fast|0 (OCoLC)fst01038920 | |
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