Millennial makeover: MySpace, YouTube, and the future of American politics
(Book)
From the Publisher: It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy. Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building. The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.
Online social networks -- Political aspects -- United States.
Political participation -- Technological innovations -- United States.
Political parties -- United States.
United States -- Politics and government -- 2001-2009.
United States -- Politics and government -- Blogs.
Voting research -- United States.
Winograd, M., & Hais, M. D. (2009). Millennial makeover: MySpace, YouTube, and the future of American politics. New Brunswick, N.J., Rutgers University Press.
Chicago / Turabian - Author Date Citation (style guide)Winograd, Morley and Michael D. Hais. 2009. Millennial Makeover: MySpace, YouTube, and the Future of American Politics. New Brunswick, N.J., Rutgers University Press.
Chicago / Turabian - Humanities Citation (style guide)Winograd, Morley and Michael D. Hais, Millennial Makeover: MySpace, YouTube, and the Future of American Politics. New Brunswick, N.J., Rutgers University Press, 2009.
MLA Citation (style guide)Winograd, Morley. and Michael D. Hais. Millennial Makeover: MySpace, YouTube, and the Future of American Politics. New Brunswick, N.J., Rutgers University Press, 2009.
Notes
Record Information
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Last File Modification Time | Mar 31, 2024 04:06:01 PM |
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100 | 1 | |a Winograd, Morley.|0 https://id.loc.gov/authorities/names/n95107637 | |
245 | 1 | 0 | |a Millennial makeover :|b MySpace, YouTube, and the future of American politics /|c Morley Winograd, Michael D. Hais. |
264 | 1 | |a New Brunswick, N.J. :|b Rutgers University Press,|c [2009] | |
264 | 4 | |c ©2009 | |
300 | |a xviii, 335 pages ;|c 23 cm | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
500 | |a First paperback printing. | ||
504 | |a Includes bibliographical references (pages 293-303) and index. | ||
505 | 0 | |a Preface -- Acknowledgments -- Introduction -- Part 1: Cycles Of American Politics -- 1: Rise and fall of political parties in America -- 2: Idealist and civic eras in American history -- 3: Politicians love to talk -- 4: Meet the millennials -- 5: Millennials will spearhead the coming political realignment -- Part 2: Transition To A New Era -- 6: Realignment begins -- 7: Winning without the mother's milk of politics -- 8: Technology tsunami -- 9: Social networks will change America's political map -- 10: Winning the technology arms race -- Part 3: New American Political Landscape -- 11: Triggering a new America --12: Who will party with whom? -- 13: Who will lead the realignment? -- 14: Rebuilding America's civic infrastructure -- 15: Public policy in a millennial era -- Afterword: To see the future you have to understand the past -- References -- Index. | |
520 | |a From the Publisher: It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy. Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building. The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead. | ||
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