The Tipping Point: How Little Things Can Make a Big Difference
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Published:
Blackstone Publishing 2011
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
ISBN:
9781600249464
Status:
Checked Out
Description

Why did crime in New York drop in the middle of the 90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

Citations
APA Citation (style guide)

Malcolm Gladwell. (2011). The Tipping Point: How Little Things Can Make a Big Difference. Unabridged Blackstone Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Malcolm Gladwell. 2011. The Tipping Point: How Little Things Can Make a Big Difference. Blackstone Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference. Blackstone Publishing, 2011.

MLA Citation (style guide)

Malcolm Gladwell. The Tipping Point: How Little Things Can Make a Big Difference. Unabridged Blackstone Publishing, 2011.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Street Date:
11/01/2011
Language:
English
Accelerated Reader:
UG
Level 9.1, 15 Points
Lexile measure:
1160
Staff View
Grouped Work ID:
5954c9cd-f7c8-14c8-5b51-c9b2d29c941b
Go To Grouped Work
Needs Update?:
No
Date Added:
Mar 20, 2013 14:40:54
Date Updated:
Apr 23, 2019 08:59:33
Last Metadata Check:
Apr 23, 2019 09:02:35
Last Metadata Change:
Apr 21, 2019 09:28:57
Last Availability Check:
Apr 23, 2019 09:03:16
Last Availability Change:
Apr 23, 2019 09:03:16

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Why did crime in New York drop in the middle of the 90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

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shortDescription

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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