Millennial makeover: MySpace, YouTube, and the future of American politics

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Publisher:
Rutgers University Press,
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description

It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans--the Millennial Generation--and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform--voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy. Building on the seminal work of previous generational theorists,Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments--"idealist" and "civic"--that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building. The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead. For additional information go to: Millennial Makeover website.

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ISBN:
9780813545042
9780813544663
9781281397249
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Grouping Information

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Grouping Title millennial makeover myspace youtube and the future of american politics
Grouping Author winograd morley
Grouping Category book
Last Grouping Update 2018-12-05 04:48:07AM
Last Indexed 2018-12-09 05:13:40AM

Solr Details

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display_description From the Publisher: It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy. Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building. The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.
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subject_facet , Blogs, Blogs -- Political aspects -- United States, Electronic books, Online social networks -- Political aspects -- United States, POLITICAL SCIENCE -- Government -- National, Political participation -- Technological innovations -- United States, Political parties, Political parties -- United States, Politics and government, SOCIAL SCIENCE -- Popular Culture, United States, United States -- Politics and government -- 2001-2009, United States -- Politics and government -- Blogs, Voting research, Voting research -- United States
title_display Millennial makeover : MySpace, YouTube, and the future of American politics
title_full Millennial makeover : MySpace, YouTube, and the future of American politics / Morley Winograd, Michael D. Hais, Millennial makeover [electronic resource] : MySpace, YouTube, and the future of American politics / Morley Winograd, Michael D. Hais
title_short Millennial makeover :
title_sub MySpace, YouTube, and the future of American politics
topic_facet Blogs, Government, National, Online social networks, POLITICAL SCIENCE, Political aspects, Political participation, Political parties, Politics and government, Popular Culture, SOCIAL SCIENCE, Technological innovations, Voting research