It's not about the technology: developing the craft of thinking for a high technology corporation

Book Cover
Publisher:
Springer,
Pub. Date:
[2005]
Language:
English
Description

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution.

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ISBN:
9780387235523
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Grouping Information

Grouped Work IDe4268fbe-5ce5-83d8-6d14-da93e97d2132
Grouping Titleit s not about the technology developing the craft of thinking for a high technology corporation
Grouping Authorkaramchedu varada raj
Grouping Categorybook
Last Grouping Update2018-10-10 01:06:21AM
Last Indexed2019-11-16 03:12:56AM

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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
external_econtent:ils:.b29601484eBookeBookEnglishSpringer, [2005]xiii, 212 pages : illustrations ; 24 cm.
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subject_facetElectronic books
High technology -- Marketing
High technology industries -- Marketing
Kosten-batenanalyse
Markt
New products -- Management
New products -- Planning
Product management -- Decision making
Productontwikkeling
Technologie
title_displayIt's not about the technology : developing the craft of thinking for a high technology corporation
title_fullIt's not about the technology [electronic resource] : developing the craft of thinking for a high technology corporation / Raj Karamchedu
title_shortIt's not about the technology
title_subdeveloping the craft of thinking for a high technology corporation
topic_facetDecision making
High technology
High technology industries
Kosten-batenanalyse
Management
Marketing
Markt
New products
Planning
Product management
Productontwikkeling
Technologie