It's not about the technology: developing the craft of thinking for a high technology corporation

Book Cover
Publisher:
Springer,
Pub. Date:
[2005]
Language:
English
Description

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution.

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ISBN:
9780387235523
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Grouping Information

Grouped Work ID e4268fbe-5ce5-83d8-6d14-da93e97d2132
Grouping Title it s not about the technology developing the craft of thinking for a high technology corporation
Grouping Author karamchedu varada raj
Grouping Category book
Last Grouping Update 2018-10-10 01:06:21AM
Last Indexed 2019-03-18 04:32:48AM

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subject_facet Electronic books, High technology -- Marketing, High technology industries -- Marketing, Kosten-batenanalyse, Markt, New products -- Management, New products -- Planning, Product management -- Decision making, Productontwikkeling, Technologie
title_display It's not about the technology developing the craft of thinking for a high technology corporation
title_full It's not about the technology [electronic resource] : developing the craft of thinking for a high technology corporation / Raj Karamchedu
title_short It's not about the technology
title_sub developing the craft of thinking for a high technology corporation
topic_facet Decision making, High technology, High technology industries, Kosten-batenanalyse, Management, Marketing, Markt, New products, Planning, Product management, Productontwikkeling, Technologie