Encyclopedia of major marketing strategies: Volume 4
Publisher:
Gale, a Cengage Company
Publication Date:
[2019]
Language:
English
Description
A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
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Contributors:
ISBN:
9781410389336
Staff View
Grouping Information
| Grouped Work ID | 8c8f6445-b208-301b-7713-b05e45bf8714 |
|---|---|
| Grouping Title | encyclopedia of major marketing strategies volume 4 |
| Grouping Author | matthew miskelly |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2024-10-12 17:37:48PM |
| Last Indexed | 2024-11-23 00:42:25AM |
Solr Fields
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0
accelerated_reader_reading_level
0
auth_author2
Miskelly, Matthew
author2-role
Gale (Firm)
Miskelly, Matthew,editor
Miskelly, Matthew,editor
available_at_ccu
CCU Electronic Resources
detailed_location_ccu
CCU Electronic Resources
display_description
A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
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eBook
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8c8f6445-b208-301b-7713-b05e45bf8714
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9781410389336
itype_ccu
E-book
last_indexed
2024-11-23T07:42:25.416Z
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Non Fiction
literary_form_full
Non Fiction
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Colorado Christian University Online
owning_location_ccu
CCU Electronic Resources
primary_isbn
9781410389336
publishDate
2019
publisher
Gale, a Cengage Company
recordtype
grouped_work
series
Gale virtual reference library
series_with_volume
Gale virtual reference library|
subject_facet
Advertising campaigns -- History -- 21st century
Advertising campaigns -- United States -- History -- 21st century
Encyclopedias
Marketing -- History -- 21st century -- Encyclodpedias
Advertising campaigns -- United States -- History -- 21st century
Encyclopedias
Marketing -- History -- 21st century -- Encyclodpedias
title_display
Encyclopedia of major marketing strategies. : Volume 4
title_full
Encyclopedia of major marketing strategies. Volume 4 / [project editor, Matthew Miskelly]
title_short
Encyclopedia of major marketing strategies
title_sub
Volume 4
topic_facet
Advertising campaigns
History
Marketing
History
Marketing
Solr Details Tables
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record_details
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| external_econtent:ils:.b59368226 | eBook | eBook | English | Gale, a Cengage Company | [2019] | 1 online resource (xii, 500 pages) : color illustrations. |
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