A new brand world: 8 principles for achieving brand leadership in the 21st century

Book Cover
Publisher:
Viking,
Pub. Date:
2002.
Language:
English
Description
A handy pocket-sized atlas designed for those travelling around London on the Underground. Each tube station is included, along with mapping extending to one mile around showing details of places of interest. It simplifies the process of using the London Underground by listing and indexing all the street names and places of interest in central London to their nearest tube station. These streets and places are then referenced to a map centred on the tube station. The mapped area around each tube station extends to one mile so that all locations shown are within half a mile of the station and therefore within easy walking distance. This atlas contains detailed maps showing streets and important places within walking distance of the nearest tube station, exits from tube stations, tube stations are also colour coded to show connecting lines. It is secifically aimed at visitors who plan to travel by tube, showing all the places which can be easily visited on foot from each of the Underground stations.
More Copies In Prospector
Loading Prospector Copies...
More Like This
More Details
Contributors:
ISBN:
9780670030767
Staff View

Grouping Information

Grouped Work ID88da018d-a65d-18f7-3be5-0b85d6975aac
Grouping Titlenew brand world 8 principles for achieving brand leadership in the 2first century
Grouping Authorbedbury scott
Grouping Categorybook
Last Grouping Update2018-10-10 01:06:21AM
Last Indexed2019-10-16 03:39:14AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Fenichell, Stephen.
authorBedbury, Scott.
author2-roleFenichell, Stephen.
author_displayBedbury, Scott
available_at_ccuColorado Christian University
detailed_location_ccuCCU Circulating Books (Lower Level)
display_descriptionA guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
format_category_ccuBooks
format_ccuBook
id88da018d-a65d-18f7-3be5-0b85d6975aac
isbn9780670030767
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
ils:.b40621625.i80074455CCU Circulating Books (Lower Level)HD 69.B7 B36 20021falsefalseOn Shelfccbk
itype_ccuBook
last_indexed2019-10-16T09:39:14.21Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_ccuHD 69.B7 B36 2002
owning_library_ccuColorado Christian University
owning_location_ccuColorado Christian University
primary_isbn9780670030767
publishDate2002
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b40621625BookBooksEnglishViking, 2002.xix, 220 pages ; 25 cm.
recordtypegrouped_work
scoping_details_ccu
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b40621625.i80074455On ShelfOn Shelffalsetruetruefalsefalsetrue80, 76, 77, 78, 79
subject_facetBrand name products
Branding (Marketing)
Markenpolitik
Marketing
Merkartikelen
Merknamen
New products -- Management
Produits de marque -- Gestion -- Cas, Études de
Produits de marque -- Gestion -- Guides, manuels, etc
Produits nouveaux -- Gestion -- Cas, Études de
Produits nouveaux -- Gestion -- Guides, manuels, etc
Succès dans les affaires -- Cas, Études de
title_displayA new brand world : 8 principles for achieving brand leadership in the 21st century
title_fullA new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell
title_shortA new brand world
title_sub8 principles for achieving brand leadership in the 21st century
topic_facetBrand name products
Branding (Marketing)
Cas, Études de
Gestion
Management
Markenpolitik
Marketing
Merkartikelen
Merknamen
New products
Produits de marque
Produits nouveaux
Succès dans les affaires