Advertising 2.0: social media marketing in a web 2.0 world
Description
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
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ISBN:
9780313352973
9780313352966
9780313352966
Staff View
Grouping Information
| Grouped Work ID | 80393c92-b533-d8f4-1e96-2d4f318189bf |
|---|---|
| Grouping Title | advertising 2 0 social media marketing in a web 2 0 world |
| Grouping Author | tracy l tuten |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2024-03-16 19:23:59PM |
| Last Indexed | 2024-04-24 23:08:28PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Tuten, Tracy L., 1967-
author_display
Tuten, Tracy L.
available_at_ccu
CCU Electronic Resources
detailed_location_ccu
CCU Electronic Resources
display_description
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
format_category_ccu
eBook
format_ccu
eBook
id
80393c92-b533-d8f4-1e96-2d4f318189bf
isbn
9780313352966
9780313352973
9780313352973
itype_ccu
E-book
last_indexed
2024-04-25T05:08:28.002Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
owning_library_ccu
Colorado Christian University Online
owning_location_ccu
CCU Electronic Resources
primary_isbn
9780313352973
publishDate
2008
publisher
Praeger
Praeger Publishers
Praeger Publishers
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS -- Advertising & Promotion
Branding (Marketing)
Electronic books
Internet advertising
Internet marketing
Kundenbindung
Markenpolitik
Marketing
Online social networks
Online-Community
Werbung
World Wide Web 2.0
Branding (Marketing)
Electronic books
Internet advertising
Internet marketing
Kundenbindung
Markenpolitik
Marketing
Online social networks
Online-Community
Werbung
World Wide Web 2.0
title_display
Advertising 2.0 : social media marketing in a web 2.0 world
title_full
Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten
Advertising 2.0 [electronic resource] : social media marketing in a web 2.0 world / Tracy L. Tuten
Advertising 2.0 [electronic resource] : social media marketing in a web 2.0 world / Tracy L. Tuten
title_short
Advertising 2.0
title_sub
social media marketing in a web 2.0 world
topic_facet
Advertising & Promotion
BUSINESS & ECONOMICS
Branding (Marketing)
Internet advertising
Internet marketing
Kundenbindung
Markenpolitik
Marketing
Online social networks
Online-Community
Werbung
World Wide Web 2.0
BUSINESS & ECONOMICS
Branding (Marketing)
Internet advertising
Internet marketing
Kundenbindung
Markenpolitik
Marketing
Online social networks
Online-Community
Werbung
World Wide Web 2.0
Solr Details Tables
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| ebscoebookcmc:ocn328106371 | ocn328106371 | Ebsco eBooks (CMC) | Online Ebsco eBooks (CMC) | eBook | eBook | 1 | false | true | Ebsco eBooks (CMC) | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=275005 | Available Online | Ebsco eBooks (CMC) | |
| ebscoacademiccmc:ocn328106371 | ocn328106371 | Ebsco Academic (CMC) | Online Ebsco Academic (CMC) | eBook | eBook | 1 | false | true | Ebsco Academic (CMC) | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=275005 | Available Online | Ebsco Academic (CMC) |
record_details
| Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
|---|---|---|---|---|---|---|---|---|
| external_econtent:ils:.b35177706 | eBook | eBook | English | Praeger Publishers | [2008] | pages | ||
| ebscoebookcmc:ocn328106371 | eBook | eBook | English | Praeger | ♭2008 | 1 online resource (viii, 202 pages) : illustrations | ||
| ebscoacademiccmc:ocn328106371 | eBook | eBook | English | Praeger | ♭2008 | 1 online resource (viii, 202 pages) : illustrations |
scoping_details_ccu
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|---|---|---|---|---|---|---|---|---|---|---|---|---|
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