Advertising 2.0: social media marketing in a web 2.0 world

Book Cover
Publisher:
Praeger Publishers
Pub. Date:
[2008]
Language:
English
Description
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
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ISBN:
9780313352973
9780313352966
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Grouping Information

Grouped Work ID80393c92-b533-d8f4-1e96-2d4f318189bf
Grouping Titleadvertising 2 0 social media marketing in a web 2 0 world
Grouping Authortracy l tuten
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-08-26 09:00:10AM
Last Indexed2022-09-28 22:51:20PM

Solr Fields

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0
accelerated_reader_reading_level
0
author
Tuten, Tracy L., 1967-
author_display
Tuten, Tracy L.
available_at_ccu
CCU Electronic Resources
detailed_location_ccu
CCU Electronic Resources
display_description
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
format_category_ccu
eBook
format_ccu
eBook
id
80393c92-b533-d8f4-1e96-2d4f318189bf
isbn
9780313352966
9780313352973
itype_ccu
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last_indexed
2022-09-29T04:51:20.607Z
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literary_form_full
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Colorado Christian University Online
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CCU Electronic Resources
primary_isbn
9780313352973
publishDate
2008
publisher
Praeger
Praeger Publishers
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS -- Advertising & Promotion
Branding (Marketing)
Electronic books
Internet advertising
Internet marketing
Kundenbindung
Markenpolitik
Marketing
Online social networks
Online-Community
Werbung
World Wide Web 2.0
title_display
Advertising 2.0 : social media marketing in a web 2.0 world
title_full
Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten
Advertising 2.0 [electronic resource] : social media marketing in a web 2.0 world / Tracy L. Tuten
title_short
Advertising 2.0
title_sub
social media marketing in a web 2.0 world
topic_facet
Advertising & Promotion
BUSINESS & ECONOMICS
Branding (Marketing)
Internet advertising
Internet marketing
Kundenbindung
Markenpolitik
Marketing
Online social networks
Online-Community
Werbung
World Wide Web 2.0

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