Managing business interfaces: marketing and engineering issues in the supply chain and internet domains

Book Cover
Publisher:
Springer Science+Business Media, Inc.,
Pub. Date:
2005.
Language:
English
Description

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.

This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.

Hardcover version published in December 2003.

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ISBN:
9780387250021
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Grouping Information

Grouped Work ID 7f981a11-3502-2479-aee5-3b9948d0a582
Grouping Title managing business interfaces marketing and engineering issues in the supply chain and internet domai
Grouping Author chakravarty amiya k
Grouping Category book
Last Grouping Update 2018-10-10 01:06:21AM
Last Indexed 2019-03-22 05:46:36AM

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external_econtent:ils:.b29559704 .i71754325 Available Online Available Online false true false false false true
series International series in quantitative marketing
series_with_volume International series in quantitative marketing|
subject_facet Business logistics, Electronic books, Industrial design -- Management, Manufacturing industries -- Technological innovations -- Management, Marketing -- Management, Product management -- Technological innovations
title_display Managing business interfaces marketing and engineering issues in the supply chain and internet domains
title_full Managing business interfaces [electronic resource] : marketing and engineering issues in the supply chain and internet domains Chakravarty, Amiya K.
title_short Managing business interfaces
title_sub marketing and engineering issues in the supply chain and internet domains
topic_facet Business logistics, Industrial design, Management, Manufacturing industries, Marketing, Product management, Technological innovations