Managing business interfaces: marketing and engineering issues in the supply chain and internet domains

Book Cover
Publisher:
Springer Science+Business Media, Inc.,
Pub. Date:
2005.
Language:
English
Description

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.

This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.

Hardcover version published in December 2003.

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ISBN:
9780387250021
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Grouping Information

Grouped Work ID7f981a11-3502-2479-aee5-3b9948d0a582
Grouping Titlemanaging business interfaces marketing and engineering issues in the supply chain and internet domai
Grouping Authorchakravarty amiya k
Grouping Categorybook
Last Grouping Update2019-12-03 18:08:28PM
Last Indexed2019-12-06 04:34:18AM

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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
external_econtent:ils:.b29559704eBookeBookEnglishSpringer Science+Business Media, Inc., 2005.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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seriesInternational series in quantitative marketing
series_with_volumeInternational series in quantitative marketing|
subject_facetBusiness logistics
Electronic books
Industrial design -- Management
Manufacturing industries -- Technological innovations -- Management
Marketing -- Management
Product management -- Technological innovations
title_displayManaging business interfaces : marketing and engineering issues in the supply chain and internet domains
title_fullManaging business interfaces [electronic resource] : marketing and engineering issues in the supply chain and internet domains Chakravarty, Amiya K.
title_shortManaging business interfaces
title_submarketing and engineering issues in the supply chain and internet domains
topic_facetBusiness logistics
Industrial design
Management
Manufacturing industries
Marketing
Product management
Technological innovations