Marketing in a digital world
Author:
Series:
Publisher:
Emerald Publishing Limited
Pub. Date:
Varies, see individual formats and editions
Edition:
First edition
Language:
English
Description
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world.
Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world.
Subjects
Subjects
Business & Economics
Business & Economics -- Marketing -- General
Data processing
Electronic books
General
Informatique
Innovations
Internet marketing
Management
marketing
Marketing -- Data processing
Marketing -- Informatique
Marketing -- Innovations
Marketing -- Management
Marketing -- Technological innovations
Marketing-Management
Sales & marketing
Technological innovations
Technologische innovatie
Business & Economics -- Marketing -- General
Data processing
Electronic books
General
Informatique
Innovations
Internet marketing
Management
marketing
Marketing -- Data processing
Marketing -- Informatique
Marketing -- Innovations
Marketing -- Management
Marketing -- Technological innovations
Marketing-Management
Sales & marketing
Technological innovations
Technologische innovatie
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ISBN:
9781787563414
9781787563391
9781787563391
Staff View
Grouping Information
Grouped Work ID | 6db03320-e5e9-d01e-3dcb-a4d1a9cdd854 |
---|---|
Grouping Title | marketing in a digital world |
Grouping Author | aric rindfleisch |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-05 21:12:39PM |
Last Indexed | 2024-04-27 01:32:24AM |
Solr Fields
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0
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0
auth_author2
Malter, Alan J.
Rindfleisch, Aric
Rindfleisch, Aric
author
Rindfleisch, Aric
author2-role
Malter, Alan J
Malter, Alan J.,editor
Rindfleisch, Aric,editor
Malter, Alan J.,editor
Rindfleisch, Aric,editor
author_display
Rindfleisch, Aric
display_description
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world.
format_category_ccu
eBook
format_ccu
eBook
id
6db03320-e5e9-d01e-3dcb-a4d1a9cdd854
isbn
9781787563391
9781787563414
9781787563414
last_indexed
2024-04-27T07:32:24.284Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781787563414
publishDate
2019
publisher
Emerald Publishing Limited
recordtype
grouped_work
series
Review of Marketing Research Ser
series_with_volume
Review of marketing research|16
Review of marketing research|Volume 16
Review of marketing research|Volume 16
subject_facet
Business & Economics -- Marketing -- General
Electronic books
Internet marketing
Marketing
Marketing -- Data processing
Marketing -- Informatique
Marketing -- Innovations
Marketing -- Management
Marketing -- Technological innovations
Marketing-Management
Sales & marketing
Technologische innovatie
marketing
Electronic books
Internet marketing
Marketing
Marketing -- Data processing
Marketing -- Informatique
Marketing -- Innovations
Marketing -- Management
Marketing -- Technological innovations
Marketing-Management
Sales & marketing
Technologische innovatie
marketing
title_display
Marketing in a digital world
title_full
Marketing in a Digital World Rindfleisch, Aric.
Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter
Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter
title_short
Marketing in a digital world
topic_facet
Business & Economics
Data processing
General
Informatique
Innovations
Internet marketing
Management
Marketing
Marketing-Management
Sales & marketing
Technological innovations
Technologische innovatie
marketing
Data processing
General
Informatique
Innovations
Internet marketing
Management
Marketing
Marketing-Management
Sales & marketing
Technological innovations
Technologische innovatie
marketing
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