How to develop and promote successful seminars and workshops: the definitive guide to creating and marketing seminars, workshops, classes, and conferences

Book Cover
Publisher:
Wiley,
Pub. Date:
[1990]
Language:
English
Description
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
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ISBN:
9780471527084
9780471527091
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Grouping Information

Grouped Work ID 6a5de0b0-4f85-cd85-4845-d48020fed548
Grouping Title how to develop and promote successful seminars and workshops the definitive guide to creating and ma
Grouping Author shenson howard l
Grouping Category book
Last Grouping Update 2018-10-10 01:06:21AM
Last Indexed 2018-12-09 04:23:18AM

Solr Details

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author Shenson, Howard L.
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local_callnumber_ccu AS 6 .S94 1990
owning_library_ccu Colorado Christian University
owning_location_ccu Colorado Christian University
primary_isbn 9780471527084
publishDate 1990
record_details ils:.b18477598|Book|Books||English|Wiley,|[1990]|x, 275 pages : illustrations ; 26 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b18477598 .i59446717 On Shelf On Shelf false true true false false true 80, 76, 77, 78, 79
subject_facet Handbooks and manuals, Seminars -- Handbooks, manuals, etc
title_display How to develop and promote successful seminars and workshops : the definitive guide to creating and marketing seminars, workshops, classes, and conferences
title_full How to develop and promote successful seminars and workshops : the definitive guide to creating and marketing seminars, workshops, classes, and conferences / Howard L. Shenson
title_short How to develop and promote successful seminars and workshops :
title_sub the definitive guide to creating and marketing seminars, workshops, classes, and conferences
topic_facet Seminars