How to develop and promote successful seminars and workshops: the definitive guide to creating and marketing seminars, workshops, classes, and conferences

Book Cover
Publisher:
Wiley,
Pub. Date:
[1990]
Language:
English
Description
A complete guide to succeeding in today′s burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You′ll learn: ∗ How to select a marketable subject and test market any seminar for about $1,000 or less ∗ How to develop a dynamic program and effective program materials ∗ How to create a powerful, registration producing marketing strategy and design winning promotional materials ∗ How to assess promotional effectiveness and fine-tune marketing to increase sales ∗ How to evaluate and choose where and when to conduct your seminar or workshop ∗ How to select hotel and conference facilities ∗ How to price your program to ensure maximum registrations/profitability ∗ How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services ∗ How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
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ISBN:
9780471527084
9780471527091
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Grouping Information

Grouped Work ID 6a5de0b0-4f85-cd85-4845-d48020fed548
Full title how to develop and promote successful seminars and workshops the definitive guide to creating and ma
Author shenson howard l
Grouping Category book
Last Update 2018-05-03 01:19:13AM
Last Indexed 2018-06-18 03:54:42AM

Solr Details

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author Shenson, Howard L.
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local_callnumber_ccu AS 6 .S94 1990
owning_library_ccu Colorado Christian University
owning_location_ccu Colorado Christian University
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publishDate 1990
record_details ils:.b18477598|Book|Books||English|Wiley,|[1990]|x, 275 pages : illustrations ; 26 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b18477598 .i59446717 On Shelf On Shelf false true true false false true 80, 76, 77, 78, 79
subject_facet Handbooks and manuals, Seminars -- Handbooks, manuals, etc
title_display How to develop and promote successful seminars and workshops : the definitive guide to creating and marketing seminars, workshops, classes, and conferences
title_full How to develop and promote successful seminars and workshops : the definitive guide to creating and marketing seminars, workshops, classes, and conferences / Howard L. Shenson
title_short How to develop and promote successful seminars and workshops :
title_sub the definitive guide to creating and marketing seminars, workshops, classes, and conferences
topic_facet Seminars