A profile of the United States toy industry: serious fun
Author:
Publisher:
Business Expert Press
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students--and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It's something many successful people in the business know and have
learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.
learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.
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ISBN:
9781606495117
9781631576065
9781606495100
9781631576072
9781631576065
9781606495100
9781631576072
Staff View
Grouping Information
Grouped Work ID | 45fdc62d-21dd-956e-d386-65def8aaf7d6 |
---|---|
Grouping Title | profile of the united states toy industry serious fun |
Grouping Author | christopher byrne |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-03-24 08:49:07AM |
Last Indexed | 2024-04-19 00:24:48AM |
Solr Fields
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author
Byrne, Christopher
author_display
Byrne, Christopher
available_at_ccu
CCU Electronic Resources
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CCU Electronic Resources
display_description
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students--and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It's something many successful people in the business know and have
learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.
format_category_ccu
eBook
format_ccu
eBook
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45fdc62d-21dd-956e-d386-65def8aaf7d6
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9781606495100
9781606495117
9781631576065
9781631576072
9781606495117
9781631576065
9781631576072
itype_ccu
E-book
last_indexed
2024-04-19T06:24:48.057Z
lexile_score
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literary_form
Non Fiction
literary_form_full
Non Fiction
owning_library_ccu
Colorado Christian University Online
owning_location_ccu
CCU Electronic Resources
primary_isbn
9781606495117
publishDate
2013
2017
2017
publisher
Business Expert Press
recordtype
grouped_work
series
2013 digital library
Industry profiles collection
Industry profiles collection
series_with_volume
2013 digital library|
Industry profiles collection|
Industry profiles collection|
subject_facet
BUSINESS & ECONOMICS -- Industries -- General
Electronic books
Mattel
Toy industry
Toy industry -- United States
United States
game development
game manufacturing
operations management
product management
toy marketing
Electronic books
Mattel
Toy industry
Toy industry -- United States
United States
game development
game manufacturing
operations management
product management
toy marketing
title_display
A profile of the United States toy industry : serious fun
title_full
A Profile of the United States Toy Industry : Serious Fun Byrne, Christopher.
A profile of the United States toy industry : serious fun / Christopher Byrne
A profile of the United States toy industry : serious fun / Christopher Byrne
title_short
A profile of the United States toy industry
title_sub
serious fun
topic_facet
BUSINESS & ECONOMICS
General
Industries
Mattel
Toy industry
Toy industry -- United States
game development
game manufacturing
operations management
product management
toy marketing
General
Industries
Mattel
Toy industry
Toy industry -- United States
game development
game manufacturing
operations management
product management
toy marketing
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