Ecosystem-led growth: a blueprint for sales and marketing success using the power of partnerships

"Everything is breaking. With a recession looming and company valuations plummeting, every salesperson, marketer, and executive is reevaluating their company's path to success. Meanwhile, growth playbooks have stopped working -- cold calling is dead, email inboxes are saturated, and ad targeting has been defanged by regulation. Not to mention the massive disruption that AI will cause to just about any growth strategy without real human relationships at its core. But there is hope. A growing universe of sales and marketing professionals have found a secret weapon right under their noses. They are wielding it to build an endless stream of leads, crush sales quotas, scale companies, and build generational businesses. That secret weapon is their Partner Ecosystem. Partnerships are no longer just the domain of "partner people" doing "hugs and chugs" at conferences -- they unlock treasure troves of data, relationships, and scalable growth plays. In this book, modern go-to-market professionals will learn about transformational technologies that bring partner data to their fingertips -- while learning about the savvy companies and executives who are converting that data into untapped growth opportunities."--