Encyclopedia of sports management and marketing
(eBook)
Published:
Thousand Oaks, Calif. ; London : SAGE, c2011., Thousand Oaks, Calif. ; London : SAGE, [2011].
Format:
eBook
ISBN:
9781412994156 (ebook) :
Content Description:
1 online resource (xxxvi, 1858 pages) : illustrations
Rating:
Specialized.
Status:
Available Online
Description
This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Copies
CCU Electronic Resources
Subjects
Other Subjects
Citations
APA Citation (style guide)
Swayne, L. E., & Dodds, M. (2011). Encyclopedia of sports management and marketing. Thousand Oaks, Calif. ; London, SAGE.
Chicago / Turabian - Author Date Citation (style guide)Swayne, Linda E and Mark. Dodds. 2011. Encyclopedia of Sports Management and Marketing. Thousand Oaks, Calif. ; London, SAGE.
Chicago / Turabian - Humanities Citation (style guide)Swayne, Linda E and Mark. Dodds, Encyclopedia of Sports Management and Marketing. Thousand Oaks, Calif. ; London, SAGE, 2011.
MLA Citation (style guide)Swayne, Linda E. and Mark Dodds. Encyclopedia of Sports Management and Marketing. Thousand Oaks, Calif. ; London, SAGE, 2011.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
Notes
Bibliography
Includes bibliographical references and index.
Description
This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Target Audience
Specialized.
Staff View
Grouped Work ID:
fe765f4e-1653-29e6-6612-26c495cae9ae
Record Information
| Last Sierra Extract Time | Apr 06, 2024 07:48:04 PM |
|---|---|
| Last File Modification Time | Apr 06, 2024 07:48:24 PM |
| Last Grouped Work Modification Time | Apr 08, 2024 08:18:31 AM |
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| 588 | |a Description based on print version record. | ||
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