Advertising 2.0: social media marketing in a web 2.0 world
(eBook)
Author:
Published:
Westport, Conn. : Praeger Publishers, [2008].
Format:
eBook
ISBN:
0313352976, 9780313352973, 0313352968, 9780313352966
Content Description:
pages
Status:
Available Online
Description
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
Copies
CCU Electronic Resources
Citations
APA Citation (style guide)
Tuten, T. L. (2008). Advertising 2.0: social media marketing in a web 2.0 world. Westport, Conn., Praeger Publishers.
Chicago / Turabian - Author Date Citation (style guide)Tuten, Tracy L., 1967-. 2008. Advertising 2.0: Social Media Marketing in a Web 2.0 World. Westport, Conn., Praeger Publishers.
Chicago / Turabian - Humanities Citation (style guide)Tuten, Tracy L., 1967-, Advertising 2.0: Social Media Marketing in a Web 2.0 World. Westport, Conn., Praeger Publishers, 2008.
MLA Citation (style guide)Tuten, Tracy L. Advertising 2.0: Social Media Marketing in a Web 2.0 World. Westport, Conn., Praeger Publishers, 2008.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Language:
English
Notes
Bibliography
Includes bibliographical references and index.
Staff View
Grouped Work ID:
80393c92-b533-d8f4-1e96-2d4f318189bf
Record Information
| Last Sierra Extract Time | Mar 01, 2024 06:13:33 PM |
|---|---|
| Last File Modification Time | Mar 01, 2024 06:13:53 PM |
| Last Grouped Work Modification Time | Mar 16, 2024 07:23:59 PM |
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| 245 | 1 | 0 | |a Advertising 2.0|h [electronic resource] :|b social media marketing in a web 2.0 world /|c Tracy L. Tuten. |
| 264 | 1 | |a Westport, Conn. :|b Praeger Publishers,|c [2008] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success. | |
| 650 | 0 | |a Internet advertising.|0 https://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 0 | |a Internet marketing.|0 https://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Branding (Marketing)|0 https://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Online social networks.|0 https://id.loc.gov/authorities/subjects/sh2006006990 | |
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