How to write a business plan: a step-by-step guide to creating a plan that gets results
(eBook)
This guide presents the latest thinking on effective business planning. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, this fifth edition explains how to organize and implement the planning process from beginning to end and position a company for success. Students will learn how to: evaluate a business's capabilities, strengths, and weaknesses; pinpoint crucial elements of the competitive environment, including market, economic, and technological factors; establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R & D, finance, and information technology; develop operating and financial plans; identify and integrate customer requirements into the business plan; write the actual planning document and use it to steer a company to greater productivity and profits; obtain the capital needed to grow a business. --
Griffin, M. P. (2015). How to write a business plan: a step-by-step guide to creating a plan that gets results. Fifth edition. [Place of publication not identified], American Management Association.
Chicago / Turabian - Author Date Citation (style guide)Griffin, Michael P.. 2015. How to Write a Business Plan: A Step-by-step Guide to Creating a Plan That Gets Results. [Place of publication not identified], American Management Association.
Chicago / Turabian - Humanities Citation (style guide)Griffin, Michael P., How to Write a Business Plan: A Step-by-step Guide to Creating a Plan That Gets Results. [Place of publication not identified], American Management Association, 2015.
MLA Citation (style guide)Griffin, Michael P.. How to Write a Business Plan: A Step-by-step Guide to Creating a Plan That Gets Results. Fifth edition. [Place of publication not identified], American Management Association, 2015.
Notes
Record Information
| Last File Modification Time | Apr 05, 2024 09:39:59 PM |
|---|---|
| Last Grouped Work Modification Time | Apr 05, 2024 09:12:39 PM |
MARC Record
| LEADER | 04031cam a2200733 i 4500 | ||
|---|---|---|---|
| 001 | ocn925564017 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 151020s2015 xx a obp 001 0 eng d | ||
| 040 | |a UMI|b eng|e rda|e pn|c UMI|d OCLCO|d OCLCF|d OCLCO|d B24X7|d COO|d OCLCO|d N$T|d YDX|d AGLDB|d D6H|d VNS|d OCLCQ|d VTS|d AU@|d STF|d S9I|d OCLCO|d OCL|d OCLCQ|d OCLCO|d OCLCL | ||
| 019 | |a 989098608 | ||
| 020 | |a 9780761215516|q (electronic bk.) | ||
| 020 | |a 0761215514|q (electronic bk.) | ||
| 020 | |z 9780761215509 | ||
| 020 | |z 0761215506 | ||
| 029 | 1 | |a DEBSZ|b 493169245 | |
| 035 | |a (OCoLC)925564017|z (OCoLC)989098608 | ||
| 037 | |a CL0500000658|b Safari Books Online | ||
| 050 | 4 | |a HD30.28 | |
| 072 | 7 | |a BUS|x 082000|2 bisacsh | |
| 072 | 7 | |a BUS|x 041000|2 bisacsh | |
| 072 | 7 | |a BUS|x 042000|2 bisacsh | |
| 072 | 7 | |a BUS|x 085000|2 bisacsh | |
| 082 | 0 | 4 | |a 658.4/012|2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Griffin, Michael P.,|e author. | |
| 245 | 1 | 0 | |a How to write a business plan :|b a step-by-step guide to creating a plan that gets results /|c Michael P. Griffin. |
| 250 | |a Fifth edition. | ||
| 264 | 1 | |a [Place of publication not identified] :|b American Management Association,|c [2015] | |
| 264 | 4 | |c Ã2015 | |
| 300 | |a 1 online resource (1 volume) :|b illustrations | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed October 16, 2015). | |
| 500 | |a "Self-paced learning for a fast-paced world"--Cover | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This guide presents the latest thinking on effective business planning. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, this fifth edition explains how to organize and implement the planning process from beginning to end and position a company for success. Students will learn how to: evaluate a business's capabilities, strengths, and weaknesses; pinpoint crucial elements of the competitive environment, including market, economic, and technological factors; establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R & D, finance, and information technology; develop operating and financial plans; identify and integrate customer requirements into the business plan; write the actual planning document and use it to steer a company to greater productivity and profits; obtain the capital needed to grow a business. --|c Edited summary from book. | ||
| 650 | 0 | |a Business planning|v Programmed instruction. | |
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a New business enterprises|x Planning. | |
| 650 | 0 | |a Small business|x Planning. | |
| 650 | 0 | |a Business report writing. | |
| 650 | 6 | |a Style commercial. | |
| 650 | 6 | |a Nouvelles entreprises|x Planification. | |
| 650 | 7 | |a BUSINESS & ECONOMICS|x Industrial Management.|2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS|x Management.|2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS|x Management Science.|2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS|x Organizational Behavior.|2 bisacsh | |
| 650 | 7 | |a Business report writing|2 fast | |
| 650 | 7 | |a Business planning|2 fast | |
| 650 | 7 | |a Business writing|2 fast | |
| 650 | 7 | |a New business enterprises|x Planning|2 fast | |
| 650 | 7 | |a Small business|x Planning|2 fast | |
| 655 | 7 | |a Programmed instructional materials|2 fast | |
| 758 | |i has work:|a How to write a business plan (Text)|1 https://id.oclc.org/worldcat/entity/E39PCFrJCXvD77Cg6GdyWFFYRq|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 856 | 4 | 0 | |u http://ezproxy.ccu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1520878 |
| 938 | |a Books 24x7|b B247|n bkb00097675 | ||
| 938 | |a EBSCOhost|b EBSC|n 1520878 | ||
| 938 | |a YBP Library Services|b YANK|n 14545136 | ||
| 949 | 0 | 1 | |h 9|l cceb|s j|t 188|w EBSCO Academic : External |
| 994 | |a 92|b FCX | ||
