Donor cultivation and the donor lifecycle map: a new framework for fundraising
(eBook)
Author:
Published:
Hoboken, New Jersey : Wiley, 2014.
Format:
eBook
ISBN:
9781118603765
Physical Desc:
1 online resource (242 pages) : illustrations, charts.
Status:
Ebrary (CCU)
Description
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters-cultivation and the lifecycle map-can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last-an endowment that keeps on giving even after death.
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Ebrary (CCU)
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Citations
APA Citation (style guide)
Polivy, D. K. (2014). Donor cultivation and the donor lifecycle map: a new framework for fundraising. Hoboken, New Jersey, Wiley.
Chicago / Turabian - Author Date Citation (style guide)Polivy, Deborah Kaplan, 1947-. 2014. Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising. Hoboken, New Jersey, Wiley.
Chicago / Turabian - Humanities Citation (style guide)Polivy, Deborah Kaplan, 1947-, Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising. Hoboken, New Jersey, Wiley, 2014.
MLA Citation (style guide)Polivy, Deborah Kaplan. Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising. Hoboken, New Jersey, Wiley, 2014.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
Notes
General Note
Includes index.
Local note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Grouped Work ID:
383ce393-122b-67a2-07d2-8196acc03626
Record Information
Last File Modification Time | Jan 04, 2024 04:54:36 PM |
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Last Grouped Work Modification Time | Jan 04, 2024 05:22:47 PM |
MARC Record
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590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Fund raising. | |
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