Sustainable marketing: managerial-ecological issues
(eBook)
Author:
Contributors:
Published:
Thousand Oaks, Calif. : Sage Publications, c1999.
Format:
eBook
Physical Desc:
xi, 395 pages : ill.
Status:
Ebrary (CCU)
Description
This comprehensive text recognizes marketing as the key to the success of ecologically sound products. The book explains how marketing mix decisions can and do influence environmental outcomes. Donald Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach that leads to the pollution of ecosystems.
Copies
Ebrary (CCU)
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Citations
APA Citation (style guide)
Fuller, D. A. (1999). Sustainable marketing: managerial-ecological issues. Thousand Oaks, Calif., Sage Publications.
Chicago / Turabian - Author Date Citation (style guide)Fuller, Donald A. 1999. Sustainable Marketing: Managerial-ecological Issues. Thousand Oaks, Calif., Sage Publications.
Chicago / Turabian - Humanities Citation (style guide)Fuller, Donald A, Sustainable Marketing: Managerial-ecological Issues. Thousand Oaks, Calif., Sage Publications, 1999.
MLA Citation (style guide)Fuller, Donald A. Sustainable Marketing: Managerial-ecological Issues. Thousand Oaks, Calif., Sage Publications, 1999.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
Notes
Bibliography
Includes bibliographical references (p. 363-380) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Grouped Work ID:
23221b6d-41d5-006d-d4ff-9c69962b9df2
Record Information
| Last File Modification Time | Jan 04, 2024 04:54:21 PM |
|---|---|
| Last Grouped Work Modification Time | Jan 04, 2024 05:22:47 PM |
MARC Record
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| 100 | 1 | |a Fuller, Donald A. | |
| 245 | 1 | 0 | |a Sustainable marketing|h [electronic resource] :|b managerial-ecological issues /|c Donald A. Fuller. |
| 260 | |a Thousand Oaks, Calif. :|b Sage Publications,|c c1999. | ||
| 300 | |a xi, 395 p. :|b ill. | ||
| 504 | |a Includes bibliographical references (p. 363-380) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Consumption (Economics)|x Environmental aspects. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/cochristuniv-ebooks/detail.action?docID=1195913|z Click to View |
