A branded world: [adventures in public relations and the creation of superbrands]

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Publisher:
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Pub. Date:
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Language:
English
Description
The head of a celebrity public relations firm offers expert advice on the art of PR and branding

In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.

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ISBN:
9780471263661
9781481599658
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Grouping Information

Grouped Work ID e332a461-dfa7-7900-1e31-c1e5c85eae33
full_title branded world adventures in public relations and the creation of superbrands
author levine michael
grouping_category book
lastUpdate 2017-01-23 01:04:29AM

Solr Details

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auth_author2 James, Lloyd.
author Michael Levine
author-letter Levine, Michael,
author2 James, Lloyd., hoopla digital.
author2-role James, Lloyd., hoopla digital.
author_additional Michael Levine.
author_display Levine, Michael
availability_toggle_ccu Available Now, Available Online, Entire Collection
available_at_ccu Colorado Christian University
callnumber-a HD69.B7
callnumber-first H - Social Science
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callnumber_sort_ccu HD 69.B7 L486 2003
date_added 2007-04-04T06:00:00Z
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display_description Public relations executive Michael Levine shows how PR fits into the branding processing using anecdotes, real-world examples, and the creation of a fictional product.
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subject_facet Brand name products -- United States, Public relations -- United States
table_of_contents What is branding, anyway? -- The role of public relations in branding -- Birth of a brand -- Making the best first impression -- Planning a powerful launch -- Marrying public relations and advertising in branding -- Brand maintenance in the public eye -- Brand expansion -- The celebrity brand -- Studying the brand leaders -- Damage control -- Successful E-branding -- Maintaining the whole package -- Brand loyalty and customer satisfaction -- Branding through sponsorship and endorsement -- Dealing with copycat brands.
target_audience Adult
target_audience_full Adult
title A branded world : [adventures in public relations and the creation of superbrands]
title_display A branded world : adventures in public relations and the creation of superbrands
title_full A Branded World Adventures in Public Relations and the Creation of Superbrands, A branded world : adventures in public relations and the creation of superbrands / Michael Levine, A branded world: [adventures in public relations and the creation of superbrands] [electronic resource] / Michael Levine
title_short A branded world :
title_sort branded world adventures in public relations and the creation of superbrands
title_sub [adventures in public relations and the creation of superbrands]
topic Brand name products United States, Business, Nonfiction, Public relations United States
topic_facet Brand name products, Business, Nonfiction, Public relations